Ethr, an award-winning destination from the United Arab Emirates.

A concept focusing on gentle living and intimate experiences. We’re passionate about using good contemporary design to capture meaningful interactions. We enlighten public spaces, craft beautiful architecture, create memories and envision strategies inspired by our heritage.

Experience Ethr

Each of our destinations are designed to play a contemporary role in the cultural experience, while also establishing a unique offering for the community.

  • An image of The Cultural Center.

    Mamsha Al Saadiyat

    Where our story began, Ethr’s first storefront opened at Abu Dhabi’s Saadiyat Island.

    Saadiyat Cultural District, 2021

    Read More
  • Images of Ethr's Sky Garden

    Ethr's Sky Garden

    Arguably one of the most popular winter activation in Abu Dhabi, our innovative Sky Garden pop-up at the Abrahamic Family House.

    Abrahamic Family House, 2024

    Read More
  • Al Ain, 2022

    Al Ain Oasis

    Ethr at Al Ain Oasis, the UAE's first UNESCO World Heritage Site dating back 4,000 years.

    Al Ain Cultural District, 2022

    Read More

  • Ethr at Louvre Abu Dhabi

    Ethr at Louvre Abu Dhabi, the first universal museum in the Arab world.

    Louvre Abu Dhabi Museum, 2024

    Read More
  • Images of Abrahamic Family House

    Abrahamic Family House

    Ethr at Abrahamic Family House, an interfaith complex on Saadiyat Island in Abu Dhabi. The undertaking was inspired by the Document on Human Fraternity.

    Saadiyat Cultural District, 2023

    Read More
  • Image of Ethr at Beeah

    Beeah Headquarters

    Ethr’s pop up activation at Beeah Headquarters designed by the renowned architect Zaha Hadid.

    Sharjah, 2023

    Click Here
  • An image of Ethr's Qasr Al Hosn.

    Qasr Al Hosn

    Ethr was the first to operate at Qasr Al Hosn, the oldest fort on the the island of Abu Dhabi dating back to the early 1700s.

    Qasr Al Hosn Festival, 2022

    Read more
  • Images of Ethr ClubHaus Sharjah

    Ethr ClubHaus - Sharjah

    Opening Soon — Winter 2024

  • Images of Ethr's Jreed

    Jreed by Ethr

    Opening Soon — Summer 2024

Identity & Beliefs

  • We derive heavy inspiration from our roots and traditions, expressed in our uniforms, date seed based table tops and a modern interpretation of Emirati heritage - this is our language and identity.

  • We are an environmentally conscious business. Sourcing, up-cycling and using degradable material in our daily end to end operations.

  • Subtle and eclectic design, a key focal point that draws the eyes, interactive layouts that match the ethos of our atmosphere.

Our Partners

hāmbîn

Tea Partner

An award-winning speciality tea from Amoy, Fujian. hometown of traditional Chinese tea.

hāmbîn only direct trade with honest tea farmers and talented tea producers who still use traditional craftsmanship to make finest tea.

Le Labo

Amenities Partner

Le Labo is a slow perfumery brand born in Grasse, France, based in New York City.

Discovery a sensual journey at Ethr locations in collaboration with the global brand Le Labo.